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Client Buying Requirement Statistics

Jan 2016 – This post, published in June 2009, covers the period immediately before and after the beginning of the crisis. It is no longer relevant except as an indicator of the change in buying requirements compared with the latest study (see the post “Le Marche Property Market Trends“).

If you are thinking of investing in Le Marche you might want to see the statistics we have compiled concerning buyers requirements. The statistics have been drawn from 2 full years work 2007 and 2008 before the economic crisis and prove interesting reading. The actual requirements are those that clients mentioned as “fundamental” when first contacted.

There are not enough statistics over time from which to draw a trend, but there is other useful data to help the investor – for instance, it is perhaps not surprising that 88% of all buyers want to be in the country, but it is important to note that half of those buyers want to be near a village. Also fundamental is the indication of size required. Three and four bedrooms are equally popular but five bedrooms are half as popular.

It would seem that the most popular combination is a 3-4 bedroom house in the countryside that requires restoration, has panoramic views and more than 1 hectare of land. And if you can add an annex, space for a pool and proximity to a village, you’ve hit the spot.

Richiesta – Requirement 2008 2007 Cumulative %
Ristrutturata – restored 19 30 49 30,6
Da ristrutturare – to restore 21 36 57 35,6
Parzialmente ristrutturata – partially restored 16 34 50 31,3
In un borgo – in a village 10 10 20 12,5
Campagna – in the country 15 73 88 55,0
Vicino ad un paese – close to a village 28 15 43 26,9
Vista panoramica – panoramic view 10 14 24 15,0
Vista sulle montagne – mountain view 4 11 15 9,4
Vista mare – sea view 7 4 11 6,9
Esposizione a Sud – South facing 4 1 5 3,1
Spazio per una piscina – space for a pool 10 48 58 36,3
Terreno – land > 1Ha 29 50 79 49,4
Giardino con alberi (ulivi, alberi da frutto  ecc.) – garden with trees (olives etc.) 11 33 44 27,5
3 camere – 3 bedrooms 180-200 mq 17 36 53 33,1
4 camere – 4 bedrooms 220-250 mq 16 34 50 31,3
5 camere – 5 bedrooms 300-350mq 11 15 26 16,3
Annessi – annexes 15 20 35 21,9
N° clienti – number of clients 60 100 160
Spesa media – average spend € 395.000